Whether you are completely new to sales or have many years experience, the ‘Value House’ offers a fresh perspective on an old challenge, the price objection. It has a plethora of ideas and tips for those new to sales and an opportunity for those with experience to challenge some conventional thinking, reshape & refocus their ideas and to build on what they currently do.
Along the way it gives the reader lots of opportunities to build their own value house as the book offers 18 different activities they can do as they go along. The activities will help the reader develop and fine tune their own value house and how they can manage price resistance more proactively and more effectively.
The book is based on Nick Baldock’s commitment in 1998 to raise money for the Josie Russell Trust. It is a diary-based first hand account of what it is like to run across America: a foot-slogging feat achieved by very few people.
Running across America is a story of endurance, pain, glory and joy. Though offering the reader insights into the many places visited, it is primarily an account of how three people, previously unknown to each other, existed for over four months in a confined environment under intense stress.